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Victoria is an extraordinary city. As Mayor, I’ll make City Hall work better.

Victoria has been my home for more than 30 years. I’ve spent much of my career leading community organizations, managing complex initiatives and improving the systems people depend on.

Bruce McGuigan

Victoria votes October 17, 2026

Official voting information

My guiding principles

  • Listen Carefully

    Listen early to residents, frontline workers, businesses, community organizations and people with direct experience, and show how their input shaped the decision.

  • Manage Competently

    Set clear goals, assign responsibility, measure results, fix what isn’t working and follow through.

  • Use Public Resources Responsibly

    Know what things cost, what they are meant to achieve and whether they deliver value.

Why Bruce

I’ve led community organizations through change and funding pressure, managed staff, budgets, facilities and complex partnerships, and helped build new initiatives from the ground up.

I know what it takes to turn plans into results and be accountable for people, resources and outcomes.

Victoria’s downtown waterfront and sailboats in the Inner Harbour at dusk.

Priorities for Victoria

  • Ending Homelessness — From Managing It to Ending It

    Victoria needs to move from managing homelessness to ending it. The goal should be clear: homelessness should be rare, brief and non-recurring, with no one left living on our streets.

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    Victoria needs a Mayor that is more bridge-building, collaborative, able to bring the stakeholders, citizens and those with lived experience together. The chaotic piecemeal approach to ending homelessness has to be transformed into coordinated, effective and compassionate change.

    “Too often, follow-through has been the weak point. My approach is to build the working system needed to change that: clear responsibility, coordinated action with provincial and regional partners, measurable results, and tracking whether improvements actually last.

    It will require a coordinated effort. Citizens, governments, health services, housing providers, Indigenous partners, non-profits and people with lived experience working together around individual transitions into permanent housing.

    This is a public health crisis. We need affordable, supportive and complex-care housing alongside mental-health care, harm reduction, treatment and recovery, prevention and pathways into employment. We should also work toward no discharge into homelessness from hospitals, corrections, detox, treatment or other public systems.

    We can do much better.

  • Citizens First. Listen Before Deciding.

    City Hall belongs to the people of Victoria. People should have a meaningful voice before important decisions are made, know what is genuinely open for decision, and see how their input affected the result. As Mayor, I will bring forward a Citizens’ Assembly early in the term as a practical demonstration of that approach. If Council does not fund it, I will pay for it out of my salary as Mayor.

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    City Hall belongs to the people of Victoria.

    Good consultation happens before key choices are made. People should know what they can influence, see a fair account of what was heard, and understand what changed because they participated.

    Consultation Should Actually Matter
    City Hall already knows much of what good engagement requires: involve people early, clearly identify what is open for decision, report fairly what was heard, and close the loop afterward.

    For major consultations, City Hall should publish a response within 60 days explaining what was heard, what changed as a result, and why Council chose differently where it did.

    A Citizens’ Assembly for Victoria
    As Mayor, I will bring forward a Citizens’ Assembly early in the term. It will bring together a broad cross-section of Victorians, provide reliable information and different perspectives, and give participants time to work through difficult choices before making recommendations.

    Keep Two-Way Communication Open
    City Hall should provide practical ways for residents to engage between elections. Abuse should be moderated firmly, but a badly functioning public forum should be fixed, not simply shut down.

    A citizens-first City Hall listens early, explains its choices and shows people what their participation changed.

  • Housing People Can Afford

    Victoria needs more housing, but success is not simply counting new units. We need homes that people who live and work here can actually afford, while protecting existing lower-cost rentals and adding new supply. City Hall should make approvals faster and more predictable, use public land strategically, partner with non-profit and other housing providers, and work regionally to deliver more housing while strengthening neighbourhoods and infrastructure.

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    That means a mix of market and non-market housing, non-profit housing, supportive and complex-care housing, family-sized rentals and affordable paths to ownership.

    New supply should be added without unnecessarily displacing existing affordable housing. Development decisions should consider affordability and displacement alongside overall supply.

    Public land should create lasting public value, including opportunities for non-profit and co-operative housing.

    City Hall should make approvals faster and more predictable, and publish permit-processing targets and actual processing times by permit type, so residents and builders can see whether approvals are really getting faster.

    Housing cannot be solved by Victoria alone. As Mayor, I will work constructively with the CRD, Province and federal government, while pressing them when their policies, funding or implementation fall short.

    New development should strengthen neighbourhoods with the infrastructure and amenities needed to support growth.

  • Safe Streets That Stay Safe

    Everyone deserves to feel safe in Victoria: residents, workers, women, families, seniors, young people, business owners, visitors and people living unhoused.

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    Homelessness is not synonymous with crime, and public safety policy should focus on harmful behaviour rather than someone’s housing status or background. Compassion does not require accepting violence, harassment, predatory behaviour or serious public disorder.

    I support appropriate policing and enforcement alongside prevention, better public-space design, late-night safety, civilian and health responses where appropriate, and serious action on homelessness, mental illness and addiction.

    Safe streets are a public good, and they belong to everyone.

  • Transportation

    Transportation is the foundation of a city. Congestion wastes wages, fuel, public dollars and people’s time while increasing pollution and emissions.

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    We also need to start eliminating the hidden congestion tax paid by businesses, governments and individuals when people and goods sit unnecessarily in traffic.

    Better transit and transportation planning can move more people while freeing road space for businesses, emergency services, public services and people who need to drive.

    Reducing wasted time, wasted fuel and unnecessary costs is good for household and business bottom lines, good for the public purse and good for the environment.

  • Listening to people who do the work

    A good manager treasures and sustains good workers. It's a vital role. The people who keep Victoria running should have a strong voice at City Hall.

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    I am proudly pro-union and support living wages, secure employment, apprenticeships and strong public services. I am also proud of 25 years of work at local non-profit community service agencies.

    We need to support sustainable employment in the city, for the city workers we depend on and for everyone who serves our community.

  • Climate Preparedness & Resilience

    Anyone who has lived here long enough knows what is happening. Climate change is real. It is an environmental emergency and an infrastructure challenge.

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    Victoria needs practical action on building efficiency, extreme heat and wildfire smoke, resilient public facilities, water management, local food security, public transit and active transportation.

  • Local Economy & Community Wealth

    Victoria should be one of the best small cities in the world to start a business, build an idea and create good jobs. Being pro-business and pro-worker are not competing ideals. A strong economy should create prosperity that stays in the community. Victoria should support local businesses, employees, entrepreneurs, co-operatives, social enterprises, Indigenous businesses, non-profits and community ownership.

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    Businesses are already carrying costs that shouldn’t be theirs alone, from traffic congestion and lost productivity to helping keep business areas clean and welcoming. City Hall should be a stronger partner through better transportation, clean and safe streets, affordable housing for employees, good infrastructure and effective municipal services.

    The economic pressure on Canada, combined with growing global uncertainty, makes it more important than ever to sustain local businesses.They provide not only jobs, but essential services, innovation and the economic activity that helps our communities grow. Let’s try to make every dollar we spend on the things that we need sustain our neighbours and community. City Hall should be at the centre of a proud, ongoing Buy Local campaign that encourages residents, businesses and public institutions to support our local economy.

    Municipal procurement and investment can strengthen local supply chains, create good employment and keep more money circulating locally.

    Economic development should be measured not only by how much investment comes into Victoria, but by the lasting prosperity it creates for the people who live here.

  • Fair Governance & Public Accountability

    Public office is a public trust. No Mayor should ever dismiss or scoff at the concerns of citizens over public spending.

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    Public money, public land and public power should create lasting public value. Major decisions should come with straightforward public accounting: What did we spend? Why? Who benefited? What did the public receive in return? Where did we forgo revenue and why?.

    I believe City Hall can be ambitious about improving Victoria while remaining careful, transparent and accountable with the public purse.

  • Creativity, Arts & Innovation

    A vital city is a creative city. Arts and culture strengthen neighbourhoods, create employment, attract visitors and give people opportunities to express and experience different perspectives.

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    Victoria should be a place where artists, musicians, performers, writers, designers and cultural organizations can live, work and create.

    Creativity also means entrepreneurship and innovation. Great cities give people the freedom and opportunity to experiment, create and imagine something better.

Building the Platform With Victoria

Through effective leadership, I will engage with residents, labour, businesses, Indigenous communities, neighbourhoods, housing and homelessness organizations, environmental groups, arts and cultural communities, accessibility advocates, service providers, public-safety stakeholders and people with direct lived experience.

I want to hear what is working, what isn’t and what practical solutions we can build together.

The goal is a citizens-first City Hall: ambitious enough to get things done, careful with the public purse, respectful of the people who deliver our services, willing to work across differences, transparent about its decisions and accountable to the people it serves.

Colourful flowers above Victoria’s Inner Harbour, with boats and people along the waterfront.
Bruce McGuigan outdoors

About Me

My family’s roots in B.C. civic life reach back to Vancouver’s earliest years, including a seven-term alderman who became mayor. Our connection to Victoria dates to the 1870s.

Victoria has been my home for more than 30 years. All three of my children graduated from Victoria High School. This is where my family has built its life.

I have spent much of my working life in education, community service and nonprofit leadership. As Executive Director of Family Services of Greater Victoria, I led through periods of change and funding pressure, managed staff, budgets, facilities, partnerships and complex initiatives. I was also a long-term board member and 2025 Acting Director of Victoria Immigrant and Refugee Centre Society, and helped create the Victoria Social Innovation Centre.

I know what it means to be accountable for people, resources and results. As Mayor, I will bring that same discipline to City Hall: listen carefully, set clear priorities, bring people together, use resources responsibly and follow through.

And I will work with anyone who has a good idea for Victoria, regardless of whom they supported in this election.

Get Involved

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Voting in Victoria

Advance voting: October 7, 13, 14 and 15, 2026.

Check voting locations and eligibility