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Victoria is an extraordinary city. As Mayor, I’ll make City Hall work better.

Victoria has been my home for more than 30 years. I’ve spent much of my career leading community organizations, managing complex initiatives and improving the systems people depend on.

Bruce McGuigan

Victoria votes October 17, 2026

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Why Bruce?

I’ve led community organizations through change and funding pressure, managed staff, budgets, facilities and complex partnerships, and helped build new initiatives from the ground up.

I know how to turn plans into results and be accountable for people, resources and outcomes.

More about me
Bruce McGuigan

My guiding principles

  • Listen Carefully

    Listen early to residents, frontline workers, businesses, community organizations and people with direct experience, and show how their input shaped the decision.

  • Manage Competently

    Set clear goals, assign responsibility, measure results, fix what isn’t working and follow through.

  • Use Public Resources Responsibly

    Know what things cost, what they are meant to achieve and whether they deliver value.

Victoria’s downtown waterfront and sailboats in the Inner Harbour at dusk.

Priorities for Victoria

  • Ending Homelessness — From Managing It to Ending It

    Victoria has spent years on plans, pilots and crisis responses. Follow-through has been missing.

    After five years working with street youth, I know how easily people fall through gaps when systems do not connect. As Mayor, I will strengthen coordination among the City, police, health, housing and outreach partners. Each priority needs a named lead, deadline, and measures set in advance, with public reporting on whether results were achieved and sustained. When provincial gaps block progress, I will not delay in pressing the responsible minister to act. The goal is homelessness that’s rare, brief and non-recurring.

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  • Citizens First — Listen Before Deciding

    City Hall belongs to the people of Victoria. Residents tell me City Hall does not listen between elections and often leaves them unsure what is being decided.

    People should have a meaningful say before major decisions. That means involving residents early enough to shape genuinely different options, with their costs and trade-offs clear and public input reflected in the decision. Early in my term, I will bring forward a Citizens’ Assembly, giving residents a direct role in Victoria’s future. If Council will not fund it, I will pay for it from my salary as Mayor.

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  • Housing People Can Afford

    Victoria needs more housing. We also need to ensure that students, families, seniors and long-time residents can afford a home and remain in Victoria.

    City Hall can help by making approvals faster and more predictable, using public land strategically, and partnering with non-profit, co-operative and other housing providers. Housing needs cross municipal boundaries, so I will work regionally and keep infrastructure in step with growth.

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  • Safe Streets That Stay Safe

    Everyone deserves to feel safe in Victoria: residents, workers, women, families, seniors, young people, business owners, visitors and people living unhoused.

    People living unhoused are particularly vulnerable to violence. Public safety policy should focus on harmful behaviour, not housing status. Compassion does not mean accepting violence, harassment or serious disorder. I support appropriate policing alongside prevention, safer public-space design, late-night safety, and civilian and health responses where they fit. Safe streets should be judged by lasting results people can see and feel.

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  • Transportation That Works for Everyone

    Much of the controversy about our streets could have been avoided if we’d listened earlier and built a shared transportation vision before making big changes.

    Without that shared vision, debate can pit drivers, cyclists and transit riders against one another. What matters is whether people can get where they need to go safely, reliably and without needless delay. Victoria needs a safe, connected cycling network, better transit, accessible streets and practical fixes for congestion. Transportation decisions should improve how the entire network serves people, however they travel.

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  • Climate Preparedness & Resilience

    Climate change is already here. We’re seeing hotter, drier summers, heavier storms, wildfire smoke and more strain on our infrastructure.

    City Hall must prepare Victoria for these effects while continuing to reduce emissions. That means resilient public facilities, better water management, more efficient buildings, local food security, public transit, active transportation and protection for people most exposed to extreme weather. I’ll build on the progress already made and focus the next phase on cost-effective measures. Progress should mean lower emissions and a more resilient Victoria.

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  • Local Economy & Community Wealth

    Being pro-business and pro-worker are not competing ideals. Local businesses create jobs, bring spending into Victoria and keep our commercial streets alive.

    Renewed U.S. tariff pressure makes it especially important to support local and Canadian suppliers and keep more dollars circulating here. That includes supporting co-operatives, social enterprises, Indigenous businesses, non-profits and community ownership. Businesses absorb costs they didn’t create: unsafe streets, slow permits, weak City services, traffic that doesn’t move. City Hall should reduce those avoidable costs and make it easier to invest, hire and do business here.

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  • Fair Governance & Public Accountability

    Public money, public land and public power should create lasting public value. Residents should be able to see where their money goes and what value it creates.

    Major spending and projects should come with straightforward public accounting: what was promised, what was spent, what changed, and whether the result justified the cost. Affordability includes the cost of local government, so I’ll protect essential services, closely examine new recurring costs and make existing services work better before spending more. A Mayor should welcome scrutiny, not dismiss it.

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  • Creativity, Arts & Community

    Arts and culture are at the heart of Victoria’s energy and character. They create jobs, bring people together and help us experience different perspectives.

    Artists, performers, designers and cultural organizations need places they can actually afford to live, work, rehearse, perform and create. When they can, neighbourhoods get stronger, visitors come, and the city stays interesting. Arts and culture also foster the creativity that drives entrepreneurship and innovation. A healthy city gives creative people room to experiment and makes it possible for them and their ideas to stay and grow.

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Building the Platform With Victoria

Through effective leadership, I will engage with residents, labour, businesses, Indigenous communities, neighbourhoods, housing and homelessness organizations, environmental groups, arts and cultural communities, accessibility advocates, service providers, public-safety stakeholders and people with direct lived experience.

I want to hear what is working, what isn’t and what practical solutions we can build together.

The goal is a citizens-first City Hall: ambitious enough to get things done, careful with the public purse, respectful of the people who deliver our services, willing to work across differences, transparent about its decisions and accountable to the people it serves.

Colourful flowers above Victoria’s Inner Harbour, with boats and people along the waterfront.

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Voting in Victoria

Advance voting: October 7, 13, 14 and 15, 2026.

Check voting locations and eligibility